You know, when you exchange a thing for a thing, when it is mutual, it is known as business. But when you give but do not take in return, it is termed as service. This is the fundamental difference between service and business. In many newspapers you will notice advertisements stating that a particular company has been rendering service to the people from a such and such year. This is the wrong statement----it is not service, it is business.
When the entire Cosmos is of God, is His offspring, serving them means serving the Supreme. Wherever you are, as s house holder or as a renunciate, you must render service to all created beings with the ideation of Supreme on all the individual entities. Guarding yourself against egoism you must think in your mind that taking a particular shape the Supreme has given you this chance to serve Him. It is to His credit that in the form of diseased, a helpless person, or a beggar, He is accepting service and making you grateful. Had He not come in this form, you would not have been blessed with this good fortune.
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